As a social networking website, Facebook is arguably the most popular. It has the largest monthly active user base and is a craze among Millennials. The platform is easy to use, supports a wide variety of content, and has an algorithm that encourages meaningful interactions. While Facebook has been around for nearly 15 years, it has recently received a major upgrade and is now more than twice as popular as its predecessor.
The newest feature on Snapchat makes it more interesting for marketers aiming to market to men. While only 10% of male users use it, 50% of those ages 25-45 say they buy something on the platform. In fact, they spend 50% more money on retail purchases on the site than non-Pinterest users do. Plus, the app is now the fastest standalone mobile app and has millions of users. Clearly, Snapchat is a hot social media platform.
While Facebook and Twitter may be the most popular apps, their popularity is cyclical. Facebook used to be used by 94% of teenagers in 2012 but that number has dropped to 50%. Why? Teenagers have a different idea of what’s cool these days. TikTok, a video platform, has become wildly popular. The platform allows anyone to make short videos that have hundreds of thousands of views.
Instagram has become a sensation and has millions of users. It continues to innovate, introducing new features and allowing users to share a variety of content. In fact, the new IGTV app has even been introduced for long-form videos, enabling users to promote their brands and personalize their experience. The app also has rich analytics, so it’s a great place to advertise your brand. But it’s also a great place to engage with customers, regardless of whether you’re an established brand or just starting out.